Popular
Song Licensing Services...
Brock
Music has been in business since December 1979 and has been researching
and negotiating popular song licensing for nearly as long.
Our ability of persuasion coupled with fined-tuned knowledge of
a particular song’s actual worth in the market place, as well
as an acute sense of intuition, has put Brock Music in high demand
for this sometimes tedious and patience-testing chore.
Negotiating
with a publishing company that “likes its song a lot”
is an art. And it’s a job that should not be relegated
to an agency broadcast assistant. Even capable broadcast department
personnel who are regularly involved in the negotiation process
often act merely as information-gatherers. It’s not in their
job description to “play hardball”.
Brock Music plays hardball while, at the same time,
making our “adversary” into our friend. Our objective
is to get the song you want at the right price. One recent negotiation
resulted in a 200% discount to the agency off the publishing company’s
original-quoted price. Negotiated discounts of 20-50% or more have
come to be expected from Brock Music by agencies big and small.
Using Brock Music from the very start of the process will make it
easiest to get the results you want.
Of
course, if the agency desires only to license the song, not the
performance,
Brock
Music has the ability to capture the essence of that song “in
period” or as a completely
new arrangement,
as
evidenced
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